Rich History.
Bright Future.

Johnson County is a small county in Northeast Tennessee with a rich, southern Appalachian culture and history. We’re rooted in rural farming, timber, and mining. However, our future lies in the growth of our businesses, our emerging tourism industry, and blooming real estate market, particularly for vacation and retirement homes. The Johnson County Chamber of Commerce represents the economic interests of our members. Our offices are based in the Welcome Center located in Mountain City, the Johnson County seat. We are proud to work on behalf of our members and community.

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Johnson County is proud to be part of an American Viticultural Area and home to a gorgeous vineyard and two local wineries.

Tourism Campground

As part of our tourism initiative, we offer a nice full service campground located behind our Welcome Center in Mountain City.


We are home to many types of Attractions including museums, a theatre, wineries, historical sites and a variety of nature based attractions.

Watauga Lake

Johnson County is home to Watauga Lake, which is said to be the third cleanest lake in America, offering an excellent mountain lake experience.

Doe Mountain

We are home to this 8,600 acre Family Wilderness Area with over 50 miles of blazed ATV Trails, Hiking Trails and Mountain Biking Trails.

The Snake 421 Ride

We are home to the famous Snake 421 Motorcycle Route offering 489 curves winding over 3 mountains and through beautiful Shady Valley.